my work

Design customer-centric journeys to generate leads or create optimal paths for user experiences

Find the key data points, review persona behavior, and turn insights into action

Re-launched a home page – aligned the key segments to curated content based on user research, & personalized the user experience

Developed a story for what and why prospects would use financial advisor. Used empathy and designed the emotional story that resonates with users and progresses them through the journey

a/b testing and mvt

paid media

Responsive landing pages

Ally Bank Launch

Products, services and digital experiences

App from scratch, in agile phase 1-3

Launched digital products and services

Online products/tools that leverage APIs that make users lives easier and an app sticky


Digital tools that give users control over how they learn about products, services and a brand